Billy Kamara ART
Studio
Overall Project Scope:
Corporate identity development and a family of custom packaging solutions for a gold jewelry manufacturer, including jewelry packaging for adult and teenage markets and specialized sales presentation/carrying solutions.
Responsibilities:
Creative direction, product and packaging concept design, preliminary technical development, mockup and prototype development, and coordination with leather manufacturers and specialized jewelry-packaging fabricators.
For these particular two images, I would identify the concept separately:
Sales Bag Solution — Option 01
A circular, multi-compartment sales presentation case designed to organize and transport jewelry while allowing the case to open in multiple configurations for presentation and access.
EGYPT GOLD
Corporate Identity / Jewelry Packaging & Sales Solutions
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EGYPT GOLD
SALES BAG SOLUTION — OPTION 02
A foldable leather sales and presentation bag designed to transform from a compact carrying case into an organized jewelry display system. The multi-stage opening structure provides access to internal presentation compartments while maintaining a professional portable format.
Responsibilities: Product concept design • preliminary technical development • opening/folding system • material and finish direction • prototype/mockup coordination with specialist manufacturers.
EGYPT GOLD
Adult Jewelry Packaging Collection
A coordinated collection of presentation packaging developed for different types of fine jewelry. The concepts explore distinctive geometric and sculptural forms while maintaining a unified luxury identity through black exterior finishes, metallic detailing and gold interiors. Designs were developed from concept and preliminary technical drawings through mockup and prototype coordination with specialist packaging manufacturers.
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EGYPT GOLD
Teen Jewelry Packaging Collection
A collection of four jewelry packaging concepts developed for a younger market, exploring leather construction through folding, lacing, rolling and sculptural forms. Each design combines a distinctive presentation experience with practical jewelry storage. Concepts were developed through 3D visualization and technical studies for prototype and manufacturing coordination.
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LA BURNET
Promotional Product / Giveaway Design
A collection of branded promotional giveaway concepts developed for La Burnet, transforming the company's pencil-inspired visual identity into functional sculptural objects. The collection included a sculpted hand-shaped mug holder, a lips-shaped ashtray, a wire magazine/paper holder, and a pencil-form CD rack. Concepts were developed in different materials and coordinated with specialized fabricators according to the production requirements of each object.
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CARPET CITY
Promotional / Giveaway Product Design
A collection of custom promotional giveaway objects developed for Carpet City, translating the company's core product—decorative carpets—into functional sculptural forms. The concepts included a display shelf, chair, illuminated table lamp, and pen holder. Acrylic construction and printed vinyl were proposed to reproduce the richness of traditional carpet patterns while allowing the designs to take on contemporary three-dimensional forms. Production development was coordinated with specialist fabricators.
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CAT
Promotional / Giveaway Product Design
A collection of custom promotional objects developed around CAT’s industrial visual identity. The concepts translate the brand’s mechanical character, construction language, and distinctive yellow-and-black palette into functional and sculptural objects. The collection includes a sculptural robot table, ashtray, multifunctional lamp/coat hanger, and metal locker unit. Different fabrication specialists were coordinated according to the material and production requirements of each design.
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VAS (Value Added Services)
Promotional / Giveaway & Event Communication Design
A promotional concept developed for VAS around its technology-focused brand identity. The project included an illuminated glass-sphere promotional object and a coordinated event invitation for “Journey to Cloud Computing.” The sculptural lamp translates the circular elements of the VAS identity into a three-dimensional illuminated form, while the invitation extends the same black, silver, and orange visual language into print. Production of the glass component was developed in coordination with a specialized glass-blowing fabricator.
SUN AIR
Promotional / Giveaway Product Design
A series of custom promotional objects developed for SUN AIR, translating elements of the airline’s identity into functional branded products. The concepts included an illuminated acrylic lamp inspired by a pilot’s cap and a sculptural desk clock derived from the form of an aircraft fuselage and tail. Material development and fabrication requirements were coordinated with specialist producers and Logic Production House.
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Bebbi
Retail Product & Promotional Design
A collection of branded retail products developed for Bebbi, extending the company's playful visual identity into functional and decorative objects. The collection explored different forms, materials, and manufacturing methods, including printed lampshades, molded plastic products, sculptural clay elements, picture frames, packaging, and branded shopping bags. Concepts were developed in coordination with specialist fabricators for production feasibility.
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PRIVATE RESIDENTIAL COMMISSION
Decorative Lighting / Product Design
Concept designs for a series of sculptural decorative light units commissioned privately for a residential interior. Developed as unique alternatives to conventional household lighting, the concepts explore illuminated sculptural and geometric forms as decorative objects within the home. Design development was coordinated with Logic Production House for production considerations.
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Green East Landscape & Decor
Custom Clay Lighting & Decorative Collection
A collection of custom clay lighting fixtures and decorative garden accessories designed for Green East Landscape & Decor's product inventory.
The collection explores sculptural forms, geometric cutouts, ornamental patterns and textured finishes. Designed for outdoor environments, the pieces function both as decorative objects during daylight and as atmospheric lighting features after dark.
The designs include lanterns, garden lighting units, ornamental vessels and sculptural mushroom-shaped fixtures. Their perforated surfaces allow light to pass through, creating patterns of illumination and shadow across the surrounding landscape.
As a Freelance Creative Consultant, I developed the creative designs and decorative concepts, while Green East provided the workforce responsible for fabrication.