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Commissioned by a promotion agency, I developed three distinct Motorola booth concepts for annual product-promotion events over three consecutive years. My role covered the complete design-to-production process, including creative concept development, technical drawings, preparation of production-ready files, coordination with fabricators, and production supervision. Each year introduced a new spatial and visual solution while adapting Motorola’s brand identity to an engaging product-display environment.
MOTOROLA
Promotional Booth Design




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Coldwell Banker Training Academy
Real Estate Promotional Booth Design
Commissioned by Da Vinci Advertising Agency, where I served as Creative Director, this booth was developed for Coldwell Banker Training Academy for a real estate services promotional event. I led the project from creative concept through execution, including booth design, technical drawings, production-ready preparation, coordination with production teams, and supervision of the final fabrication and installation.


Akef Pack Tec
Packaging Industry Exhibition Booth
Commissioned by Da Vinci Advertising Agency, where I served as Creative Director, this booth was developed for Coldwell Banker Training Academy for a real estate services promotional event. I led the project from creative concept through execution, including booth design, technical drawings, production-ready preparation, coordination with production teams, and supervision of the final fabrication and installation.
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Pfizer
Concert Sponsorship Promotional Booth
Commissioned by Da Vinci Advertising Agency, where I served as Creative Director, this promotional booth was developed for Pfizer as part of its sponsorship presence at a concert event. The design translated the campaign identity into a branded spatial experience visible from multiple directions. I managed the project from creative concept through execution, including booth design, technical drawings, production-ready preparation, coordination with fabricators, and supervision of the final production.
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GB Architect
Architectural Services Promotional Booth
Commissioned by Da Vinci Advertising Agency, where I served as Creative Director, this booth was designed for GB Architect to promote its architectural services at an industry event. The concept translated architectural language into the exhibition space through flowing structural forms, floor-plan graphics, and integrated lighting. I managed the complete process from creative design and technical drawings through production preparation, coordination, and supervision of the final execution.
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The Sanctuary Beauty Center
Beauty & Wellness Promotional Booth
Commissioned by Vision Advertising Agency, where I served as Creative Consultant, this booth was designed for The Sanctuary Beauty Center to promote its beauty, spa, massage, and advanced skincare services in partnership with Endermologie. The concept created a clean, contemporary environment for presenting both services and skincare technology. My role covered the complete process from creative design and technical drawings through production preparation, coordination, and supervision of the final execution.
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Giza Systems
Technology Event Stage Design
Developed through Hypermedia Advertising Agency, where I served as Creative Director in partnership with the agency’s Marketing Manager, this indoor stage was designed for a Giza Systems technology event focused on computer and technology development. I led the project from creative concept through execution, developing the stage environment, technical drawings, and production-ready materials, while coordinating and supervising fabrication and final installation.




Talent W.M. Events Organizing
Outdoor Concert & Event Environment Design
Working as Creative Consultant for Talent W.M. Events Organizing and its event sponsors, I developed the visual and spatial theme for an outdoor concert featuring an Egyptian pop artist. My scope included the main stage concept, concert entrance gate, ticket kiosk, and ticket design, creating a coordinated identity across the event. I also prepared technical and production drawings and supervised the fabrication of the entrance gate and ticket kiosk.
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Nielsen
Team-Building Beach Environment Design
Commissioned by Da Vinci Advertising Agency, where I served as Creative Director, this beach environment was developed for a Nielsen team-building event. The concept transformed the beachfront through a playful arrangement of branded geometric installations, including sculptural markers, a floating logo near the shoreline, and an Employee of the Month display. I managed the project from creative concept and technical drawings through production preparation, coordination, and supervision of the final execution.
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MARS
TV Show Set Design · Branded Environment · Custom Furniture · Stage/Platform Design
A branded television contest-show environment developed for Mars, centered around a circular illuminated two-tier stage platform. The design integrated custom presenter/contestant furniture, LED display elements, branded surfaces and lighting into a unified studio environment.
Developed while serving as Creative Director at Da Vinci Advertising Agency, my responsibilities covered the design concept, technical drawings, production artwork and brand implementation through production-quality supervision, in coordination with the studio production team.



COBA EVENT ORGANIZING
Event Sculpture · Wedding Environment · Custom Fabrication Design
A modular sculptural installation designed for wedding and event environments. The concept uses repeated figurative forms positioned on both sides of a ceremonial walkway, with elevated arms connected by arches to create a rhythmic passage or entrance gateway.
The sculptural units were conceived for production in concrete and designed as repeatable elements. My work extended from the artistic concept into technical development, including the internal support structure and a two-part mold system developed for multiple production at Logic Production House.
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Maisoon Lily
Moonlight Wedding
Role: Creative Consultant​
Scope of work:
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Designed the crescent-moon wedding seat and two-level stage.
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Selected lighting and decorative elements for the wedding.
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Selected walkway decorations and table elements.
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Planned the wedding stage and event layout.
Documentation: Six images — one 3D overview, four photographs of the completed event and one floor plan.
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