BRAND EXPERIENCES

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PRO CENTER Health Club
Creative Consulting & Production

As a creative consultant for PRO CENTER Health Club, I developed promotional and event materials while updating the company’s existing print applications. My role covered the full creative and production process—from design development and preparation of production-ready files and technical drawings to coordination with production agencies and on-site production supervision. The work combined creative direction with technical execution to maintain consistency and quality across the brand’s promotional presence.

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ETIHAD TOURISM AGENCY
Mobile Promotional Sculpture / Experiential Advertising

Illuminated mobile promotional sculpture mounted on a truck to promote travel to India. The concept combined a sculptural representation of the Taj Mahal, illuminated detailing, destination graphics, landscaping elements, a globe feature, and full vehicle branding to transform the truck into a moving promotional display.

Responsibilities:

Creative concept and sculpture design
Technical drawing and construction development
Illumination concept
Truck graphics and branding integration
Sculpture fabrication with one assistant
On-site assembly and installation with assistant

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Developed a comprehensive in-store display system for the launch of Unilever’s Clear hair-care products. The project included freestanding product displays, aisle-end and aisle-head units, island displays, counter stands, shelf and hanging promotional elements, supported by detailed technical drawings and production specifications. The retail structures were developed for fabrication through the agency’s private production-house facility, translating the campaign identity into practical branded environments across multiple points of sale.

UNILEVER / CLEAR
Retail Product Launch Campaign — In-Store Display System

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UNILEVER / AXE
Retail Display & Shelf Merchandising System

Developed multiple retail display concepts for Unilever’s AXE product line, including shelf-mounted product racks with a push-forward mechanism, freestanding display options, and counter stands. The designs combined AXE’s black-and-silver visual identity with functional product presentation and retail visibility. Selected concepts were developed for fabrication through the agency’s private production-house facility.

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UNILEVER / DOVE

Retail Display & In-Store Merchandising Concepts

Developed a range of in-store display concepts for Unilever’s Dove product line, including video-screen displays, aisle-end and aisle-head installations, island displays, freestanding product stands, and dimensional product cutouts. The concepts translated Dove’s visual identity into soft, flowing forms while integrating product presentation, branding and retail functionality. Selected approved designs were fabricated through the agency’s private production-house facility.

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UNILEVER / LIPTON

In-Store Retail Display & Merchandising Concepts

Selected concepts from a larger series of Lipton in-store display designs, including column-mounted branding displays, aisle-end and aisle-head treatments, island displays, dimensional product cutouts, hanging promotional elements, and two freestanding Lipton Ice Tea display concepts. Approved designs were fabricated through the agency’s private production-house facility.

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UNILEVER / LUX

In-Store Retail Display & Promotional Concepts

In-store display concepts for LUX, including island displays, aisle dressing, promotional stands, and counter displays. Two promotional stand formats were developed and approved: a compact version for smaller retail spaces and a larger primary display featuring an oversized dimensional LUX logo. The designs were fabricated through the agency’s private production-house facility.

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UNILEVER / REXONA

Retail Display / Point-of-Sale Design

In-store point-of-sale display designs for Rexona, including freestanding product displays, compact countertop/wall-mounted display units, shelf branding, and promotional shelf fixtures. Approved designs were fabricated through the agency’s private production-house facility.

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UNILEVER / SIGNAL

Retail Display / Point-of-Sale Design

In-store promotional display concept for Signal, combining an island display, aisle dressing, suspended branding, and oversized product-inspired elements. The design was fabricated through the agency’s private production-house facility.

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UNILEVER / KNORR

Retail Display / Point-of-Sale Design

In-store column-mounted branding and product display for Knorr, transforming an existing structural column into a branded retail feature with integrated product shelves and illuminated signage. The design was fabricated through the agency’s private production-house facility.

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UNILEVER / SUNSILK

Retail Display / Point-of-Sale Design

A series of in-store retail display concepts developed for Sunsilk, including column-mounted product displays, freestanding promotional stands, counter displays, aisle dressing and island displays. The designs explored multiple Sunsilk campaigns and product ranges while adapting the brand identity to different retail formats and spatial requirements. Approved designs were fabricated through Hypermedia Advertising’s private production-house facility.